![]() New Construction Communities: Become a new-co expert with builder spotlights, community tours, and more ![]() Open Houses: Check out my 7-day open house strategy. New Listings: maximize the exposure for all of your listings to generate buyer leads & more listing opportunities Home Tours: these can be your listings or even previewing new construction models So, by thinking about your Highlights ahead of time, you can be more strategic and purposeful with the Stories you share. However, I'm talking about Instagram Highlights before we talk about sharing Stories for this reason: Instagram Highlights can guide the content you share on Stories and provide you with a structure so you don't run out of ideas! To see an example, check out my highlights on Instagram you share a Story, you can then decide to feature it as a Highlight. This makes it easier for followers to explore all that you've shared in the past and allows your Stories to live on past 24-hours on your profile. Here you can categorize the types of Stories you share by grouping them into like topics, i.e. If you're newer to Instagram, Highlights are the circular options you see under an Instagram profile. Using Highlights to Come Up With Story Ideas & to Build Your Brand Now, if you're struggling with where to begin or how to get started with Instagram Stories, let's first talk about Instagram Highlights. People want to see what you're up to!īottom line - Instagram users enjoy Stories! And those Instagram users could easily be your next customer or a referral opportunity! If you want people to truly get to know you, Stories are the inside peek into your life and business in real estate and a way to authentically develop relationships on Instagram. Learn more about how this concept works in Episode 45: Your 7-Day Open House Strategy for Instagram. So, if you have a new listing you're featuring or a lead magnet you're advertising, lean into Stories to further amplify your marketing. Stories can reinforce whatever you're promoting. So, there's no need to make sure every image and video looks its absolute best. There's less pressure for Stories to feel "perfect." Unlike sharing a post, Stories don't remain on your feed. (So, if you struggle with getting people to take action on your posts, Stories can empower you to get the engagement you're looking for!) Stories give you new, interesting ways to get your following engaged. ![]() They can be featured as Highlights under your Instagram profile and live on!įorget about only focusing on likes and comments. Stories are not just 24-hour pieces of content. While you might be tempted to skip Stories because of the disappearing nature of the content, I'd encourage you to make room in your social planning for Stories, and here's why:ĥ8% of users say they're more interested in a brand after seeing it in Stories ( source)! And if you didn't think of yourself this way, you are your own personal brand! Why Share Instagram Stories for Real Estate You can engage with them directly, reply to start a conversation, and see the real side of Instagram. It's a special place where you get to discover more than what somebody shares on their feed, and you get direct access to the person sharing. I like to think of Instagram Stories as the "all-access pass" on Instagram. I want you to be even more effective with all you do - especially with your Instagram marketing. I don't want to add another item to your to-do list. ![]() What I am going to share is how to maximize Instagram Stories as a Realtor so they enhance your marketing and overall social strategy. Well, this might surprise you, but I'm not here to tell you that you should post X number of Stories a day or week. Other days, it might feel natural to share multiple Stories in a day. Some days it might feel like it's too much to keep up with it all, and you don't post any Stories. Listen on Apple Podcasts | Spotify | Stitcher | GoogleĪre Instagram Stories an after-thought or a thoughtfully-curated part of your social media strategy?
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